Newspaper

Newspapers: Per capita circulation and Online Reading

This year's edition of the survey also explored the reported general decline in newspaper readership and the question: Is one of its causes the reported rise in online reading of newspapers. The AMLC surveys from 2003-2006 indicate that there is indeed a widespread decline in per capita newspaper circulation: it is happening in cities where overall literacy is high (Seattle, for example) and in cities where it is low. But the data does not indicate a switch from reading newspapers to reading online news.

Cities in which newspaper circulation has declined precipitously (over 10%) for 3 straight years generally rank modestly in “the middle of the pack” and lower for online newspaper reading. For example, Seattle, with a 12% decline in per capita newspaper circulation, ranks only #17 in online news reading.

By way of contrast, for the cities in which circulation either remained stable or increased during this period, the ranking for online news reading is comparatively higher. Indianapolis, for example, which has had stable per capita circulation for the period, ranks #3 for online news reading, and Cincinnati, which has experienced a steady rise in per capita newspaper circulation, ranks #7 for online news reading.

Thus, there is no apparent connection between the rise of Internet news and the decline of print circulation.

CITY 2003 2004 2005 2006 Online Rdg '06
Albuquerque, NM 28.20471 27.66278 24.96706 24.11864 29.5
Baltimore, MD 36.32105 49.18231 36.91059 37.16757 23.5
Charlotte, NC 44.76137 41.6597 38.84874 35.68367 37.5
Cincinnati, OH 71.29511 68.97891 72.60961 75.44829 7
Columbus, OH 36.76416 34.98317 33.46265 31.73596 32
Dallas, TX 43.40549 42.38863 42.23083 39.58404 39.5
Detroit, MI 62.71353 65.52418 62.90694 63.24826 26
Fresno, CA 38.73383 37.13471 36.38783 35.22194 55
Houston, TX 28.07634 27.27086 26.22166 25.45833 32
Indianapolis, IN 32.23609 32.33739 32.44368 32.55594 3
Jacksonville, FL 23.36216 22.60813 21.60385 20.291 18
Las Vegas, NV 43.30336 40.20188 37.26281 34.44539 27.5
Mesa, AZ 28.65266 26.6085 25.06252 23.12796 63
Milwaukee, WI 43.15079 42.35199 41.60538 40.71675 14
Omaha, NE 51.34216 48.49812 47.94244 45.56247 63
Sacramento, CA 74.39573 70.77146 67.21854 64.23371 34.5
Seattle, WA 70.16316 68.95907 65.24935 61.4212 17
St. Paul, MN 66.83313 68.79066 68.73626 69.46611 20.5


Newspaper Circulation


Newspaper circulation was indexed as two variables. All figures divided by total city population
1. Weekday total circulation
2. Sunday total circulation

These numbers were then divided by the city population in order to calculate ratios of library services and resources available to the population.

 

NEWSPAPER CITY FINAL RANK
1.5 Newark, NJ 51
1.5 Washington, DC 3.5
3 Boston, MA 11
4 Minneapolis, MN 2
5 Miami, FL 23
6 Denver, CO 8
7 St. Louis, MO 12
8.5 Atlanta, GA 3.5
8.5 Santa Ana, CA 61
10 Cleveland, OH 14
11 Pittsburgh, PA 6
12.5 Cincinnati, OH 7
12.5 Tampa, FL 21
14 Buffalo, NY 44
15 St. Paul, MN 5
16 Sacramento, CA 28
17.5 Detroit, MI 52
19 Kansas City, MO 17
20 Riverside, CA 56
21 Portland, OR 10
22 New Orleans, LA 41
23.5 Raleigh, NC 13
23.5 San Francisco, CA 9
25 Milwaukee, WI 25
26 Omaha, NE 31
27 Toledo, OH 32
28 Baltimore, MD 24
30 Lexington-Fayette, KY 30
30 Oklahoma City, OK 43
30 Virginia Beach, VA 27
32 Dallas, TX 49
33 Louisville, KY 37
34 Fort Worth, TX 45.5
35 Charlotte, NC 19.5
36 Honolulu, HI 22
37 Chicago, IL 39
39 Columbus, OH 15
39 Philadelphia, PA 33.5
39 Tulsa, OK 19.5
41 Indianapolis, IN 29
42 Fresno, CA 60
43 Las Vegas, NV 40
44 Nashville-Davidson, TN 18
46 Los Angeles, CA 57
46 New York, NY 42
46 Phoenix, AZ 59
48.5 Tuscon, AZ 36
48.5 Wichita, KS 48
50.5 Austin, TX 16
50.5 Houston, TX 55
52 Colorado Springs, CO 33.5
53 San Diego, CA 26
54 San Jose, CA 50
55.5 Albuquerque, NM 38
55.5 Memphis, TN 54
57 Anchorage, AK 47
58 Jacksonville, FL 45.5
59 Bakersfield, CA 66
61 Mesa, AZ 58
61 San Antonio, TX 62
61 Stockton, CA 70
63 Corpus Christi, TX 68
64 Long Beach, CA 63
65.5 El Paso, TX 69
65.5 Oakland, CA 35
68.5 Anaheim, CA 64.5
68.5 Arlington, TX 64.5
68.5 Aurora, CO 67
68.5 Plano, TX 53