  |
| |
Faculty
Profile
Dr.
Henry Greene |
|
|
 Henry
Greene, Ph.D.
Assistant Professor
Department of Marketing
Office: Vance 462
Phone: (860) 832-3308
E-mail:
greenehej@ccsu.edu
Personal Web Page
Ph.D.
University of Massachusetts - Amherst
Marketing MBA - University of Hartford MS
Computer Science - University of Rhode Island
MS Mathematics - Wichita State University
BS Mathematics - Worchester Polytechnic Institute
Served on the faculties at:
Salisbury University - Math Sciences
The University of Rhode Island - Computer Science and
Statistics
Indiana University - Shah Alam, Malaysia - Computer
Science
Prior
work experience:
U.S. Coast Guard - systems analyst
U.S. Department of the ARMY - systems analyst
Donnelley Marketing - Direct or Statistical Services
Advanced Database Marketing - Vice President of Data
Intelligence
Strategic Mapping - Director of Analytic Services
ADVO, Inc - Director of Micro-Targeting
Young and Rubican - Vice President of Analytical
Services
IBM - Marketing Consultant
Information Experts - Sr. Business Consultant
|
Teaching Interest |
Direct Marketing
Database Marketing
Customer Relationship Management
Market Research
Operations Research
|
|
Research Interest |
Direct Marketing
Database Marketing / CRM / LTV
Performance Model Measurement
Geo-demographic segmentation
|
|
Courses Taught |
MKT 295 Fundamentals of Marketing
MKT 305 Consumer Behavior
|
|
Professional & Scholarly Activities |
Member of:
-
American Marketing Association
-
Direct Marketing Educational Foundation
- Professors Academy Mensa
|
|
|
|
