The Institute

The provision of a solid market research component in today's business world is essential. It provides data for problem solving, forecasting for proactive initiatives, and an assessment of the overall health of the industry. To date the tourism industry in the State of Connecticut has enjoyed excellent growth. However, there is a lack of solid empirical data on which to base future marketing decisions. To date the performance of the industry is little known and by default is anecdotal in nature.

It is the purpose of the CCSU tourism institute to rectify this deficiency and put the marketing of Connecticut tourism on a sound research base. To this end, Central Connecticut State University has established a market research institute to provide accurate and timely market research for the state's tourism industry.

Key Competencies:

RESEARCH RESOURCES

The Central Connecticut State Tourism and Hospitality Institute brings the finest researchers to bear on the issues and challenges that face the industry today. When you avail yourself of the services of the Institute you get the best. Expertise is particularly available for:

Industry liaison

In order to provide the most targeted and relevant research and academic programs to the tourism community, the Institute is guided by the foremost leaders in Connecticut’s tourism industry.

Last modified: Thursday, 15. October 2009